Teva Hadvarim

Teva Hadvarim is a personal project that is very close to my heart. My daughter attends a private school with a unique character and a very different approach to teaching and education.

At the end of her first school year, the school was on the verge of closing for various reasons. We, the parents, came together to save the school and rebuild it. Each parent contributed their own skills and expertise.

As part of this effort, we launched a campaign to recruit new students and educational staff, from a school principal and teachers to an after-school program director.

I developed a cohesive visual language, built around a consistent grid system for ads and social media posts, and designed a presentation for the school's Open Day.