Resume

Technical Designer

Wix | 2022-2026

 

• Designed and implemented production-ready digital experiences and website templates across Wix's evolving platform, translating Figma concepts into functional, responsive interfaces.

• Worked closely with Product Designers, Developers, QA Engineers, Content teams, and Team Leads to solve design, usability, and implementation challenges throughout the product lifecycle.

• Improved existing templates and experiences with a focus on visual consistency, responsive behavior, usability, and quality of implementation.

• Identified gaps between design intent and platform capabilities, investigating root causes and translating them into practical design and implementation solutions.

• Participated in validating next-generation Wix editor capabilities by building templates, identifying usability and implementation issues, and collaborating with Product and QA teams prior to public release.

• Adapted designs to evolving editor capabilities while preserving the original design intent and delivering the best possible user experience within technical constraints.

• Contributed to international product experiences by adapting layouts, imagery, content, and legal requirements for different markets.

• Applied advanced Photoshop, visual design, typography, and interaction knowledge to support design decisions and deliver polished digital experiences.

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Studio Operations Manager | Senior Graphic Designer

LEAD Ogilvy | 2013-2021

 

Promoted internally from Senior Graphic Designer to Studio Operations Manager while continuing to lead complex creative production work.

• Managed the day-to-day operation of an eight-person studio, including workload planning, prioritization, scheduling, recruitment, freelancer management, budgeting, and cross-team coordination.

• Led and mentored a team of seven designers, supporting their professional development while maintaining consistently high production standards.

• Designed advertising campaigns, landing pages, banners, and marketing materials for leading Israeli and international brands.

• Handled many of the studio's most technically demanding Photoshop projects, including advanced compositing and image retouching.

• Reviewed and approved final artwork before production, ensuring exceptional standards of typography, layout accuracy, and print quality.

• Worked closely with Creative and Account Management teams through multiple review cycles, responding efficiently to changing client requirements and tight deadlines.

• Contributed to two campaigns that received Silver awards in the Golden Fish Advertising Competition.

 

Graphic Artist

McCann Tel Aviv | 2000-2012

 

Graphic Artist specializing in high-end advertising production for print and digital media.

• Produced advertising materials for newspapers, magazines, billboards, packaging, vehicle graphics, exhibition displays, retail campaigns, folders, and marketing collateral.

• Prepared complex production files for print, ensuring technical accuracy, typography, color consistency, die-cuts, and production specifications.

• Specialized in advanced Photoshop work, Adobe InDesign production, and technically complex layouts.

• Selected to lead a pilot team during a studio restructuring initiative, coordinating daily operations while evaluating a new client-focused workflow model.

• Served as a technical resource for colleagues, providing guidance on Adobe Photoshop, Adobe InDesign, and production workflows.

EARLIER EXPERIENCE

Graphic Designer

Yedioth Tikshoret - Kol HaDarom | 1999-2000

Designed newspaper advertisements and prepared print-ready artwork.

 

Graphic Designer

Mapa Publishing | 1998-1999

Designed maps, travel guides, and printed publications.

 

Graphic Designer

Eilat City Newspaper | 1998

Designed newspaper layouts and advertisements.